Fin 580

1. (TCO D) The most valuable single technique in personal risk management to assist an individual in determining how much life insurance is needed is: (Points : 4) Computing the Human Life Value. Using the probability of death each year, prevailing interest rates and assumed inflation rates to find the discounted present value of a future income stream. x Assessing the family's total economic needs and subtracting financial resources available to meet those needs.Estimating the sum of money which, when paid in installments, will produce the same income as the person would have earned, after deducting assumed amounts for taxes and personal maintenance expenses. Using a multiple of earnings adjusted for occupation. 2. (TCO D) Mike had a $100,000 whole life insurance policy with a $10,000 loan outstanding when he died. The policy had a $20,000 cash value prior to the loan. How much will his beneficiary receive following Mike's death? (Points : 4) $120,000 110,000 $100,000 xx $90,000 $30 ,000 3. (TCO D) If your employment is terminated, COBRA provides for: (Points : 4) Cancellation of all group insurance benefits. Continuation of group insurance benefits until you are reemployed. Permanent continuation of group health insurance. x Temporary continuation of group insurance benefits; you pay premiums. Temporary continuation of group insurance benefits; employer pays premiums. 4. (TCO D) Which of the following best describes a â€Å"pre-existing condition†? Points : 4) An exclusion. Cancer, heart condition or other serious diseases. An injury that results from an accident. Something not covered by the insurance policy. x A medical condition for which one has previously been treated. 5. (TCO D) The right of ______ gives the insurance company the right to recover its costs from the at-fault party after the company has paid a claim to its insured. (Points : 4) x Subrogation Indemnity Insurance interest Coinsurance None of these

The History Of Malignant Melanoma Health And Social Care Essay

The tegument is the largest organ of the human organic structure. It protects us from heat, sunshine, hurt to the internal organic structure and infections. There are 3 types of tegument malignant neoplastic diseases ; there is Basal cell, Squamous cell and Malignant Melanoma. Malignant melanoma is a malignant tumour, the deadliest type of skin malignant neoplastic disease. Malignant melanoma starts to organize from melanocytes and so starts a growing formation on the tegument. On rare juncture Cam melanomas occur in the eyes, meninxs, and the mucous membrane in different locations. All melanomas normally are strong pigmented and have an early consequence to distribute to your variety meats and castanetss. Malignant melanoma is found and both me and adult females. In work forces melanomas are found between shoulders and the hips caput and cervix, and in adult females melanomas are found on weaponries and legs Over the past three decades the incidence of malignant melanoma has increased and is one of the fastest turning malignant neoplastic diseases than any other. Malignant melanoma is more popular now than of all time and can no longer be classified as rare. Melanoma is now one of the more common tumours of any malignant tumour. In 1980 there were 1 in 250 people whom would go affected with melanoma presently 1 in 87 people are at hazard and the twelvemonth 2000 1 in 75 people will develop malignant melanoma. Malignant melanoma is usually found among the white population. Worldwide the incidence of melanoma are increasing particularly in lighter skin people chiefly because lighter skinned people lack melanin in their tegument, and their exposure to sun light makes it worse on the tegument. The incidence in Central Europe reported 10 to 15 instances to 100,000 caput population a twelvemonth. And in the United States 15 to 25 instances. Australia has the highest incidence rates at 50 to 60 instances per 100,000 per twelvemonth. With Asiatic and Africans with pigmented tegument melanomas are rare in that portion of the universe although ; if there were any instances or are any instances melanomas will ever be located at the mucous membrane, on the thenar of the custodies or the colloidal suspensions of the pess. ( Garbe, Terheyden, Keiholz, Hauschild and Keiholz 2008 ) Although malignant melanoma is non that common with kids and stripling less than 20 old ages of age, there have been an addition in incidence at least 2 % of instances was reported. At least 76 % of stripling and kids of the United States aging in groups 15 to 19 old ages of age. It said that Australia have the highest in instances 10 million of stripling and kids runing in 0 to 14 old ages of age group than anyplace in the universe that have melanoma. There are predisposing facts on malignant melanoma ; nevertheless the chief causes of malignant melanoma are non certain. The states that have the most sun exposure are the states that have the highest incidence. It has been reported in the past that two major fact that people come into contact with melanoma is because of excessively much exposure and base on your tegument type. But fact is the people who are less open and spends more clip within indoor environments are more at hazard every bit good, people with different tegument types. There are two skin types, tegument type 1 are people who ever burn and ne'er sunburn and at hazards of tan and at hazards for developing skin malignant neoplastic disease, and skin type 2 are people who frequently burn and sometimes sunburns are at hazard as they continue on tanning. Anyone can hold melanoma including dark skinned certain people are at higher hazard. Patient who are transplant patients and who have an immunodeficiency syndrome are at higher hazard besides. Most of these people are bluish eyed and blue-eyed with lentigos. Peoples who are exposed to UV visible radiation such as indoor Sun tanning are the people who show important marks of melanoma. Melanoma besides can run in the household. Having untypical moles can increase your hazard of malignant melanoma. ( Wheeler 2009 ) ( Coomer 2005 ) Signs and symptoms of malignant melanoma are a alteration in a mole or other skin growings, such as a birth grade. Any mole or clamber growing or nevus that changes colourss, form and size can be ruled out to be melanoma. Malignant melanoma can turn around in a mole or birth grade that is already lasting on the organic structure, and can besides turn on unmarked tegument, melanomas can look anyplace on the organic structure. Most common topographic point melanomas grow is the upper back in work forces and in adult females besides on the legs of adult females. Most melanomas are irregular shaped, normally about 6mm or larger with a lumpy or rounded lodger that may go crusty, seeping or shed blooding which will do the melanoma stick to vesture and besides itching. ( webMD ) Most physicians diagnosed malignant melanoma by skin scrutiny and tegument biopsy. The physicians or nurses will carry on a full organic structure analyze seeking all possible country including moles, nevuss and other pigmented country besides looking for unnatural colour, size, form or texture utilizing the ABCDE Lesion appraisal system, A-Geometrical Asymmetry in two axes, B- Irregular broader, C- more than two different colourss appears in the lesion, D- Maximum Diameter of more than 6mm and E- Elevation of the lesion, besides by utilizing the Glasgow seven point cheque list. This is separated by major characteristics and minor characteristics. With major characteristics change in size of lesion, irregular pigmentation and irregular boundary line, and the minor characteristics will dwell of redness itching, lesion that are greater than 6mm and the seeping crusting of the lesion. Performing a biopsy, done by a diagnostician, is so they can analyze tissue specimen for malignant neop lastic disease cells under microscopic position. If tissue consequences are malignant so farther notice of proving will be done, depending on what phase of melanoma is present forecast will be told. ( Hodgett 2011 ) There are different phases of malignant melanoma ; phase I, II, III, IV and the forecasts are different in each phase. The procedure of melanoma spread quickly to other parts of the organic structure, go forthing the forecast hard to find. Melanoma starts with phase 0, in this phase melanoma is in situ which means that the melanoma is in the cuticle and hasn & A ; acirc ; ˆâ„ ¢t spread to the dermis country yet, this phase can besides be called the Clark degree. In phase 0 a biopsy will be performed, to take the affected country. If melanoma is found before in this phase the forecast rate in phase 0 melanoma is 99.9 % , with some medicine. ( Cancer.gov ) In article diary Cancer Nursing Practice, 2011 graph box 3 Melanoma presenting provinces that ; Stage I invasive melanoma less than 2mm non-ulcerated tumours. Patients with phase I tumours have a great forecast. Stage II of melanoma which is called high hazard melanoma is when the melanomas are more than 2mm in thickness and has ulcerations ; the forecast at this point is 5 old ages survival with 45 to 78 per centum. Phase III Regional Metastasis, at this phase melanomas have spread to the lymph node and affected the environing country, with no distant spreading. The forecast gets worse at this phase go forthing the people whom have a five twelvemonth endurance rate to 70 per centum. At phase IV distant metastasis, melanomas have so spread throughout the organic structure impacting the lungs, encephalon and liver the forecast rate is really hapless at this phase there is a 6-9 per centum of endurance. Melanoma can be cured, if person catches the melanoma in early phase and is treated right off when melanomas are at the cuticle and has non invaded any environing tissues, castanetss and variety meats. If melanoma is caught tardily in the procedure there are interventions that can depend on life span. The intervention of malignant melanoma in some instances will take up to a surgical remotion of the affected tegument. There are four types of processs, that includes local deletion a remotion of the full melanoma along with the broader, broad local deletion is a surgery that removes more of the tissues that is environing the existent melanoma and some lymph nodes, A lymph node dissection is a surgery that removes lymph nodes to see if malignant neoplastic disease cell are present or if the lymph node have malignant neoplastic disease, and Sentinel lymph node biopsy is a surgery that removes the lymph nodes that malignant neoplastic disease have spread to from the tumour. Treatment is besides based on phases of melanoma, if in advanced phases of melanoma the clinical rating will include chemotherapy, radiation therapy for castanetss, spinal cord and encephalon, and immunotherapy. Depending on age and wellness issues some of the side effects can take up to sickness and purging particu larly with chemotherapy ( webMD ) . After happening out you have been diagnosed with melanoma can take a toll on your life and the lives of other who will be taking attention of you for the remaining of life. The life styles and environments factors alterations after diagnosings. Harmonizing to care sheet Evidence-Based Care Sheet: Melanoma: Appraisal for Psychological Adjustment for inside informations on the benefits of timely appraisal for psychological accommodation it states that in every phase of malignant melanoma an person will necessitate or be in psychological emphasis and more attending will be needed for those who have advanced melanoma. It can besides diminish your energy, affected physical visual aspect and sex life, and decreased your outlook, increases hurting. The idea of an person with melanoma deceasing can take person to be angry, disquieted, self-destructive, and anxiousness. But there are healthy lifestyle picks that can come into life longer by ; eating healthier nutrients, fruits and veggies, no smoke, no imbibing intoxicant, exerting on a regular footing. In decision melanoma can impact anyone, and the forecast of malignant melanoma is really hapless, and the incidence of this malignant neoplastic disease is lifting we need to be more educated on this disease and how we can protect the tegument that & amp ; acirc ; ˆâ„ ¢s protecting us. Be more careful with tanning cause it may take up to melanoma.

A Desert Journey Kokology

A Desert Journey Waiting can be a special form of torture, worse than any momentary pain. The combination of frustration and boredom can send even the bravest heart into a state of panic. Our first journey will bring us face to face with the infinite. Take a moment to prepare yourself, and eternal desert†¦ 1. You are riding a camel across the vast and empty expanse of a seemingly endless dessert. You have ridden until you are near exhaustion. What words would you say to the camel that has carried you all the way? 2. Just at the point you thought you’d die of thirst, a beautiful oasis appears.But someone has arrived before you. Who is this other traveller? (Use the name of a person you know. ) 3. Time passes slowly in the desert, and it feels like an eternity before the lights of a town appear on the horizon. You have finally reached your destination. What are your feelings as you come to your journey’s end? 4. The time has come to part with the camel you have ridde n for so long. Just as you dismount, a new rider climbs into the saddle to take your place. Who is the new rider? (Name another person in your life. ) Key to a Desert JourneyThe desert and camel theme symbolizes the journey toward personal independence. Specifically, this scenario reveals your feelings about parting with a lover. Your answers show how you might react when the time comes to go your separate ways. 1. The words you spoke to the camel reveal what you might say to yourself when you realize love has been lost. Did you try words of encouragement like â€Å"We’ll make it through somehow! † Or was there a hint of despair — â€Å"We’re lost†¦ this is hopeless†¦ I think we’re going to die out here†? 2. In psychological terms, the oasis symbolizes the key to solving one’s problems.The person you encountered here could be someone who has helped or comforted you in the past or one you might turn to in times of need. 3. Th e town at journey’s end stands for the order restored to your emotions once you’ve recovered from your broken heart. Your feelings upon reaching the town are your true feeling about finally getting over a lost love. 4. The new rider is a person toward whom you feel a secret rivalry, jealousy, or resentment. Is the person you named a rival in love or maybe someone who once broke your heart?

Human reproduction system Assignment Example | Topics and Well Written Essays - 250 words

Human reproduction system - Assignment Example These increase the amount of calcium in the muscle cells which are in turn responsible for the contraction of the uterus. Aside from helping with contractions, the increased levels of this hormone in both mother and child foster feelings of attachment and affection. On the other hand, another hormone prolactin works together with oxytocin during pregnancy to produce and release breast milk, respectively. It increases during labour with the highest level occurring during birth and remaining high as the mother breastfeeds. Beta-endorphin and adrenaline are other hormones that help in child birth. Adrenalin helps in labor as it gives the mother energy to push. It also prevents the rise of oxytocin when the mother feels anxiety, tension or fear during labour. Similarly, beta-endorphin can be considered an innate painkiller and is released when the body feels pain so that natural childbirth and breastfeeding are bearable for the mother. It also helps in releasing prolactin during labour so the mother’s breasts are ready for the new born. (Hormones in Labour 2012) Magon, N and Kalra, S 2011, ‘The orgasmic history of oxytocin: Love, lust, and labor’, Indian Journal of Endicronology and Metabolism, vol. 15, no. 3, pp. S156-S161. Available from NCBI [September

Answers for the question Assignment Example | Topics and Well Written Essays - 1250 words

Answers for the question - Assignment Example GSK wants a diverse portfolio, where it does not only focus on one specialty and product, but is open to different sources of research, services, and ideas. It also wants access to Sirtris’ unique entrepreneurial culture and distinctive scientific advantages. In other words, GSK wants to stay big but become nimbler by dividing its large bureaucracy into smaller scientific units. It has introduced several changes already to hasten its new product development process, but so far, its overall culture and design remain bureaucratic, at least for Sirtris which is a biotech firm and is used to less bureaucratic controls and processes. b) What challenges are facing the managers responsible for the integration process? That is, what must Slaoui be concerned about? Westphal is concerned that GSK’s bureaucratic design and culture is affecting Sirtris’ entrepreneurial culture and management system. In particular, his concerns are time management, people management, and othe r small, but important, issues (Weber 9). Time is essential to research work, but Westphal observed that GSK is eating most of his time through constant meetings with many people, who are not always critical to decision-making and other managerial processes. Westphal thinks that he should be doing more work, as well as his scientists, but the incessant meetings directly interfere with their research activities. Furthermore, people management is a key issue for Westphal. GSK has not provided him autonomy in making significant hiring, firing, and compensation decisions like he used to. Westphal wants to make these decisions that are crucial in keeping the entrepreneurial spirit of Sirtris. Finally, Westphal is concerned of small, but also important issues, such as media access, petty cash, and science publications. He wants some degree of autonomy on these issues because relying on GSK for these decisions only delays decision-making and can dampen the sense of control over these perti nent small tasks (Weber 9). Essentially, Westphal is wary that Sirtris is becoming more like GSK instead of the other way around. Slaoui generally has the same concern as Westphal, but more of macroeconomic in scope, because he wants an efficient and effective integration between Sirtris and GSK. Slaoui’s main concerns are employee retention, management integration, and DPU integration. He is concerned of employee retention, when scientists have different motivations, especially when biotech companies and big pharma companies attract different kinds of scientists. Biotech company employees are more focused on the science and tend to easily shift from one company to another as their interests change or if companies change, while big pharma scientists value stability and career progress (Weber 9). The right reward and management approach must appeal to these different motivations, but the right balance is tricky. Furthermore, Slaoui is unsure where to put Westphal and Dipp (Web er 9). He wants to retain them because of their valuable scientific and management capabilities, but he does not know if they are happy with

The Employees Protection Legislation to Ensure that Discrimination is Case Study

The Employees Protection Legislation to Ensure that Discrimination is Eliminated within the Workplace - Case Study Example Such kind of a situation is made possible by the fact that the policies adopted for the prevention of discrimination often times display great discrepancy between practical employment and the theoretical practice. When confronted by such a situation, most employees opt to take on steps that may help them navigate around the problem yet the results of such situations may be translated as discriminatory. In any case, a great number of employers seek to employ the most suitable candidates for the positions that lay vacant and for the sake of performance, employers attempt to offer the best environment for their employees. The environment includes the physical as well as the social environments in which the employees can perform to their maximum best. With these considerations to make, the employer has to make a careful selection of the most suitable individuals for their vacant positions. The policies that prohibit against discrimination of people in the workplace apply to all points in the employment including the advertisement for a vacant position, the actual interviewing of persons, when the employee is hired, during the exercise of firing, in times of allocating benefits, during retirement and in the practice of lay off among other points.  Ã‚   Case study 1; emerging issues The first case sites a competently qualified individual who had a gay sexual orientation. The man had passed all the necessary tests and the interview and the interviewing panel for the local authority admitted that he was among the eight highly qualified individuals for the position of an apprentice electrician. Even though the panel decided not to deny him the opportunity because of his sexual orientation, they figured that his working environment might not prove conducive for performance. It was with this consideration that the panel dismissed him for the job. The rights of employment that regards the sexual orientation of the employees or the employees to be are embedded in the Commission on equality and human rights. The commission aims at reducing any form of discrimination against transsexual people at all levels of employment. Transsexual people include gay and lesbian individuals within the workplace. In fact, the regulations are not only enforced by the commission at the national level but also at the level of the local authorities. This then suggests that the local authority in which the man, in this case, could be held accountable at the local level for displaying discrimination towards the man. To make the impact even greater, the policies governing gender equality also cover the transsexual individuals found within the workplace or those who are at the recruitment level. This, therefore, suggests the myriad of constitutionally recognized areas that could be used against the local authority in this case study.  

Summary on Russia Country Report Essay Example | Topics and Well Written Essays - 1000 words

Summary on Russia Country Report - Essay Example The government remains especially intolerant of political protest, as illustrated by its response to a recent small-scale incident in Tibet, which is reported to have prompted many arrests. International Relations. China's co-operation with its neighbors to the North and West is strengthening. The most recent illustration of this came in August, when the Shanghai Co-operation Organisation (SCO), a group consisting of China, Russia, Kazakhstan, the Kyrgyz Republic, Tajikistan and Uzbekistan, held joint military exercises for the first time. Over the outlook period, co-operation among SCO members will continue to develop. Joint military exercises held under the auspices of the Shanghai Co-operation Organization (SCO) in August prompted some observers to comment that the group could come to rival the North Atlantic Treaty Organization (NATO) as a military alliance. Tibet Outfalls. The claim to sovereignty over Tibet has implications for China's complicated relations with neighboring India. China maintains a claim to the entire Indian state of Arunachal Pradesh, an area of 90,000 sq km running between Bhutan and Myanmar. The state includes a large area around the Tawang monastery that was previously under Tibetan control, but China's claims have broadened out to encompass the entire state, possibly as a method of forcing territorial compromises from India in the disputed Aksai Chin area of the western border near Kashmir. Although India has been careful not to overreact to Chinas more assertive pushing of its claim to Arunachal Pradesh, border issues between the two countries remain far from resolution. Economic Policy Outlook. In August, the government unveiled a scheme that would allow individual investors to invest in equity securities in Hong Kong. This move marks a further step towards liberalization of the capital account. Fiscal revenue growth outpaced expenditure growth in the first half of 2007. Monetary policy continues to be tightened, with increases in interest rates and bank reserve requirement ratios and a reduction in the tax on deposit interest earnings. Real year-on-year GDP growth reached 11.5% in the first half of 2007, up from 11.1% in 2006 as a whole. Soaring agricultural prices, notably for pork, forced consumer price inflation to a ten-year high in July. China's foreign-exchange reserves grew to US$1.3trn by end-June, an increase of 41.4% on the same month in 2006. The government has begun investing China's massive foreign exchange reserves in companies abroad. The stock market continues to rise despite a rise in stamp duty on share transactions. Reforms to the export tax rebate regime in the first half of 2007 boosted export growth, contributing to a massive surplus of US$155.6bn in January-July. Economic forecast. The underlying objective of economic policy remains the need to achieve strong rates of growth in order to create jobs and reduce the unrest associated with the massive changes that society is undergoing. The government will also seek to upgrade the quality of economic growth, promoting more research and

Finance Essay Example | Topics and Well Written Essays - 2500 words

Finance - Essay Example Analysis of Short-run IPO under Pricing Phenomenon in Australian Stock Market The phenomenon of under pricing of Initial Public Offer (IPO) is often considered as an anomaly that is mostly visible in the primary markets throughout the world. But the degree or extent of under pricing varies from country to country and further from sector to sector. Under pricing is defined as the phenomenon when the offer price of a new issue is lower than the price of first trade. It is calculated as difference close price on the date of listing and offer price of issue expressed as percentage of offer price of issue. In the US market, the short run under-pricing is a well known phenomenon but in order to investigate whether this phenomenon exists in the Australian stock markets or not the researcher will have to measure the short-run IPO performance by analysing the returns of IPOs that were listed between chosen time frame and remained listed up to at least 2 year holding period (Rhee, 2002, pp.1-7 ). By carefully analysing the IPO data of Australian stock markets since 2011, with special reference to the issue price of IPO shares and the last trading close price of the IPO stocks at the end of first day of trading after listing, it can be said that short-run IPO under-pricing phenomenon does exist in Australian stock markets. This is because the issue price of the IPO stocks were significantly underpriced compared to last trading price at the end of first of trading after IPO and listing. A careful analysis of IPO under pricing reveals that when the offer price of new issue is lower than first trading price after listing, then the stock is considered to be under priced. Now, a stock should generally be under priced when there is lack of demand in the market and that the phenomenon should be temporary since under pricing will eventually motivate investors to hold shares which will increase the demand for the shares and thus will consequently increase the price of shares (Bansa l and Khanna, 2012, pp.107-108). But, in case of IPO under pricing in US market or Australian stock markets, it is often believed that IPOs are under priced on concerns of uncertainty and liquidity regarding the level of probable trade in the market after listing. Hence, in general any stock which is expected to be less liquid and less predictable will be under priced to greater extent for two primary reasons. The first reason is to compensate the investor for taking risk of holding the stock and secondly increase the liquidity of trading. The general explanation for such phenomenon is that since the issuing entity tends to have more knowledge regarding the stocks and their values compared to investors, the company must under price the stocks to motivate investors to participate in the IPO (Ritter, 1995, pp.1-4). When the firms issue their shares to public through IPO they incur both direct and direct costs. The direct cost includes underwriting fee, registration, legal, and audit f ees. The indirect cost includes cost associated with under pricing. In the calculation of under pricing, the first day’s closing price represents investor expectation regarding what they are willing to pay for holding the firm’

Market governmnet and orgainzations Article Example | Topics and Well Written Essays - 500 words

Market governmnet and orgainzations - Article Example The company’s board of directors’ decision to fire the CEO was not prudent since it led to the disintegrating of the entire board team. Merging with another firm and coming up with unique services would an ideal way out for the beta corp. company. The radical approach is quite pragmatic. The government’s decision to keep the company afloat is important in ensuring that all the obligations of the company are met. In the event f failure to meet such obligations, normally, the citizens that had subscribed to the insurance scheme would suffer losses. This would increase lead to depreciation in the economic growth, as the citizens would be struggling to bear the loss of insurance investment. The mixed liberal theoretical dimension also offers a good perspective of the situation. The government needs to keep the company afloat to ensure that all the company obligations are met. However, on the same note, the company ought to put in place a good and compete team of board of governors to oversee the management process of the company. Firing of the company’s CEO may not have been a prudent idea, but it offered a perfect chance for the government to appoint new members into the team of the board of directors. Such a team would develop a strategy to efficiently maintain the company and keep things working perfectly. According to this perspective, the board of directors appointed for this company ought to competent and capable of critically analyzing a situation in place. The board members should be people with experience and skills on the management of companies of this nature. The members should be professionals capable of making independent decisions. Ideally, the board must fulfill its primary role of strategic planning for the company. Such plans should be made on long term basis, and should be aimed at uplifting the company and making it emerge among the topmost companies. The radical approach may also adopt a

Economic Growth - Solow Growth Model and Beyond Essay

Economic Growth - Solow Growth Model and Beyond - Essay Example At the core of this model, it is a neoclassical aggregate production function that in most cases is similar to Cobb – Douglas model and this makes it possible for this model to be in contact with microeconomics. This model was established by Robert Solow and Trevor Swan in the year 1956 (Dimand and Spencer, 2008). Dimand and Spencer (2008) say that the version of Solow’s Growth model where savings are chosen optimally by utility maximization of the households is known as the Neoclassical Growth Model. The neoclassical model was an extension of Harrod – Domar model that was developed in 1946. It superseded Harrod – Domar model due to the characteristic mathematical attractiveness. In that sense, the model was a convenient start point for various extensions (Hendrik and Lewer, 2015). David Cass developed a solution for the growth model in 1965 with technological change and the growth in population (Jones, 1997). Jones (1997) observed that Solow and Swan did an extension of Harrod - Domar model, first, by the addition of labor as a factor of production. Secondly, they ensured that the capital – labor ratios were not in a fixed position like in Harrod–Domar model’s case. In a study carried out by Jones he recognized the modification that provided for a continual increase in capital intensity which could be distinguished from progress in technology (Jones, 1997). In this sense, they independently simplified the growth model. Solow’s model fitted the economic growth data that was available with some level of success. In the present day, his model is used by economists in the estimation of the separate effects on the economic growth of capital, labor as well as the technological change. The previous models that include the closed economy a nd small open economy models give a static observation of the economy at a given point in time. The Solow growth model allows us a dynamic view of how savings affects the economy over time. The

Fashion abstracts Essay Example | Topics and Well Written Essays - 500 words - 2

Fashion abstracts - Essay Example The prelude of my exhibition was fostered on the affirmation given â€Å"The whole art of living is mirrored in fashion† (Beaton 1975). Clothing and accessories are vital elements of studying the popular culture and social history of a given people. Based on fashion on can be able to tell to which class or status one hails from, as well as the gender factor is well determined via fashion constitutes, since the female fashion is way different from the male fashion. Furthermore, the clothing and textile museum was established in 1996 to carter for the storage of fashion artifacts to serve as holotypes of the past culture in relation to the present fashion culture of a people. The exhibition done is fostered on inference done on the clothing ages and the artifacts that’s relate to this ages, for instance, on the dress artifacts we found a varied constellation of dress fashions. Notably, the silk dress (branded sleeves) was a fashion icon of late 1830 and 1180. Furthermore, the museum had a collection of various accessories that went hand in hand with the fashion trend of that age, for example the bell bottom was accustom of the 1970s and a flashy checked shirt acted as its accessory. Within the museum the main chronology of historical accounts stated that a large collection of the clothing artifacts were predominantly from the overseas region that at one point was more advanced in terms of fashion ability. Some such as the waistcoat and women’s pocket was a fashion trend from North America. Some artifacts were picked from different nations such as the paper jumpsuit from Turkey, the inclined boots from Texas State †¦..e.t.c In conclusion, I gained a lot of information on the diversity of culture based on the study of different fashions of clothing. However, the main principle learned was that the fashion world had evolved since time in memorial to date. Nonetheless, the present fashion borrows some

The History of East Timor Essay Example for Free

The History of East Timor Essay Timor is an island on the eastern side of the Indonesian archipelago and to the northwest of Australia. West Timor was a part of Indonesia and East Timor was a Portuguese controlled colony. East Timor was taken under the control of the Portuguese in the 1600s. They were in control until 1975. During 1942 the Japanese invaded East Timor whilst fighting the Australian troops. Around 60,000 East Timorese were killed for protecting the Australian troops. The Japanese were in control of East Timor until 1945. In 1975 on the 28th of November, the Fretilin declared East Timor as independent. On the 5th of December that year the Indonesian forces invaded East Timor; claiming it as a province. The U. N. did not officially recognise the move by the Indonesians. The East Timorese tried to resist the Indonesian invasion, all attempts failed. While the invasion was happening 200,000 East Timorese died. The political climate in 1975 The fear of communism had spread throughout Asia at the Vietnam War. Many countries were afraid of it and the Indonesians accused the East Timorese of trying to become communist. The Indonesian military used this as a scare tactic for the rest of the world. They claimed that they were only trying to keep East Timor under control. But really they just didn’t want them to become independent. The Australian government knew of the invasion but did nothing to help the East Timorese people. The Hawke government didn’t want to risk Indonesia making us enemies. At the time, the Indonesian government had military, political and economic support from countries such as the UK, USA and Australia. It is to be believed that these countries did not aid the East Timorese from the invasion for various reasons, such as the Timor gap, trading and cheap labour interests. The impact of the invasion in 1975 and the future repercussions The invasion of the Indonesians left peoples homes destroyed, their family’s dead and their lives uprooted. Many refugees left East Timor in search of a peaceful new home. In August 1999, the 99% of the people of East Timor voted in a U. N referendum. Four days after the referendum the tally showed that 78% of the East Timorese voted for independence. A militia leader said it bluntly, Peace? Why would we want peace? If the vote is for independence well just kill—kill everybody. Within one week the Indonesian military-backed militia started a terror campaign. Women, children, but mostly men, boys, the educated, nuns, and priests were murdered. The Indonesian government was trying to make it so that East Timor didn’t have any educated people left. The capital, Dili, was set alight as people fled. Homes, churches and even the United Nations compound were attacked. Many refugees left for other Indonesian islands. The only safe places for the East Timorese were the four cantonments in the mountains that were held by the East Timorese armed resistance. At some points in time there were said to be 200,000 to 300,000 refugees with up to 600,000 people displaced. The role of significant individuals Jose Ramos-Horta: Jose Ramos-Horta was born and raised in East Timor. In 1969 he worked as a journalist and in 1974 he was exiled to Mozambique after his attempts to make East Timor independent anger the colonial administration. When Jose Ramos-Horta returned to East Timor he joined the Fretilin in 1974. In October 1975, Jose Ramos-Horta took the group of five journalists to the town Balibo so they can film the Indonesian attack. He left the town only hours before the five men were killed. On the 28th of November that year Jose Ramos-Horta was appointed as the Fretilin’s minister of communications and external affairs. Ramos-Horta had left just days before Indonesia invaded on the 7th of December. He was in New York representing East Timor to the UN Security Council. He successfully made a pass on the resolution demanding that Indonesia withdraw. But Indonesia ignored the UN. From 1977 until 1985 Jose Ramos-Horta became the representative of the Fretilin at the UN. Jose spoke to many different councils, committees and commissions about the human rights violations by the Indonesian military. He had a peace plan that would end all the violence in his country. During his time in exile, he was trained in human rights law in Australia. In February 1996 Jose was awarded the first UMPO prize, Unrepresented National and Peoples Organisation, for his â€Å"unswerving commitment to the rights of and freedoms of threatened people† later on it that year Jose Ramos-Horta and Bishop Carlos Belo were jointly awarded the Nobel Peace Prize. In 2006 Jose Ramos-Horta take a place in the government as caretaker prime minister after many hiccups with the previous government. In 2007 he stepped down from his position while the East Timor’s first presidential election was taking place. Jose won the election with 70% of the vote. Jose Ramos-Horta was shot by rebel soldiers in 2008 and was flown to Australia. He returned to East Timor 2 months later. He continued on as president until the 20th of May 2012. If those in power, wherever we are, whichever country but also at whatever level in society that we are leaders, began working together—we would eliminate abject poverty and ensure that poverty becomes history in twenty years from now. It’s a moral duty of any of us as human beings. † The Balibo 5: In October 1975 five Australian journalists -Greg Shackleton, Tony Stewart, Brian Peters, Malcolm Rennie and Gary Cunningham- landed in East Timor. They travelled through East Timor filming the areas that they passed to show to the world. They were heading to a town called Balibo to film the Indonesian war ships of the coast of East Timor. Indonesian forces killed the five men in Balibo. We don’t know how they were killed but many believe they were burnt along with the footage they had taken on their journey so far. The journalists were reported as missing on the 16th of October. On The 12th of November Indonesian officials, whom handed their remains to the Australian Embassy in Jakarta, confirmed their deaths. These men were important because they were trying to show the world what was really happening in East Timor, not the lies that the Indonesian government were making up.

The Influence Of Cultural Difference On Trademark Translation Cultural Studies Essay

The Influence Of Cultural Difference On Trademark Translation Cultural Studies Essay As a product of the development of the world market economy, trademark has been well regarded as a key element in the success of the advertising of an enterprise. Trademark is closely related to the sales and reputation of businesses and it has long been proved by history that a successful trademark would always facilitate the success of a business. As for trademark, it may have the following functions. Firstly, the trademark performs the role of identifying the goods of a particular manufacturer and gives an indication of its origin, or establishes a connection in the course of trade. Secondly, trademark assures quality of the product and acts as a symbol representing the goodwill of the business.(wikipedia, 2011) Also a trademark advertises the product and creates an image in the mind of the ultimate purchaser. Therefore, the naming of trademark has developed into an important strategy in winning the market for businesses all around the world. Since Chinas accession into the WTO in 2000, it is becoming increasingly involved in the world market economy and is faced with more chances as well as challenges ever in history. Furthermore, with the rapid development of global economy integration, more and more foreign commodities have been rushing into Chinas domestic market, posing even fiercer competitions in terms of not only quality and service of commodities but also trademarks. All these have suggested that the study on the translation of trademark is of great importance. Over the past several decades, with the rapid development of the world economy, numerous new-born industries have sprung up all around the world. This has consequently made the trademark one of the fastest and most dramatically developing advertising texts which influence peoples life in various ways and which, as the economy further develops, would exert even more influences on the world. However, being inconsistent with the rapid development of trademark terms, trademark translation, which is becoming increasingly important internationally due to the dramatic development of economic globalization, is still in its infancy stage with only few articles or monographs on trademark translation available in domestic study. Good news is that trademark translation as a whole has been receiving increasing attention from advertisers, marketers as well as scholars, though none of their studies exclusively specialize in trademark translation. As a matter of fact, trademark translation is regard ed as part of advertising translation and studies on trademark translation have been included in some of the studies on advertising translation. Therefore, the development of advertising translation could to some extent, shed some light on the evolution of trademark translation. In 1972, the term of advertising translation made its virgin appearance among the people in Hurbins article Peut-on Traduire la Langue de la Publicite-Can You Translate the Language of Advertising. Hurbin states in the article the importance of the study on advertising translation and demonstrated the way advertising materials such as brand names, slogans and trademarks are expressed in different languages. (Hurbin 24-32) Vestergaard and Schraders The language of Advertising in 1985 illustrates the range of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups which bring the previous studies to a discourse level. In 1995, Candace Seguinot, in her article of Translation and Advertising: Going Global in Cultural Functions of Translation, discusses translation advertising from a cultural and semiotic perspective, saying that the marketing of goods and services across cultural boundaries involves an understanding of culture and semiotics that goes well beyond both language and design(Seguinot,1995:55-72), which indicates the importance of cultural elements in translating both ads and trademarks. After that, with the emergence of the ever fast-developing international trade and economic globalization, studies on advertising translation have increased in number. 1997, Smith V. and C.Klein-Braley published a paper Advertisinga Five-stage Strategy for Translation in which they concluded the approaches to the problem of translating advertisements into five categories, and some of them such as Straight translation, Adaptation(keep visuals, change text slightly or significantly) and Revision(keep visuals, write new text) are regarded as quite applicable to trademark translation. And in line with the economic globalization, Mathieu Guidere wrote a book named Translating Ads in 2000 which is considered to be the only book exclusively specializing in advertising translation. In his book, Mathieu aims at describing advertising translation in the context of globalization and deals with the advertising of multinational corporations which are in need of translating their slogans, communication campaigns and trademarks into several other languages. Mathieu also proposed the translation be effective in a purpose to promote the sales of the product or service in the target culture. ( Guidere 89) In China, the study on advertising and trademark translation did not begin until the 1980s for China has just been going to the international economy for about 30 years. During that period of time, most of these studies were done from the lexical, syntactical or rhetorical perspectives. And it was in the 1990s that several advertising and trademark translation principles came to take their initial shape. Among these, various new perspectives such as religious, aesthetic and psychological perspectives were added to the principles of ads and trademark translation. According to domestic data available, Zhao Jian-cheng and Yu Liu-guo (1993) applied the theory of textual function in their study of advertising translation. And later, Huang Guowens book Theory and Practice of Discourse AnalysisA Study in Advertising Discourse (2001), made a detailed study of English advertisement from the perspective of Systemic-Functional Linguistics. (Huang 75) The book of Advertising Linguistic: A Course Book (2009) by Cao Wei and Gao Jun is yet another example of an overall study on advertising and trademark translation from lexical, syntactical and rhetorical perspectives. In recent years, pragmatics has emerged as another approach toward advertising and trademark translation. Apart from this, there are also experts who suggest advertising and trademark translation be done under mere consideration of the cultural and ideological differences between different audiences while literal honesty to the original texts should be discarded when addressing oversea audiences. 2.2. Problems in Previous Researches However, despite the increasing researches and studies on advertising and trademark translation, some problems remain unsolved. Trademark is one of the most important means of advertising products because it performs the role of identifying the goods of a particular manufacturer and makes the first impression of the goods on consumers, which would create an image of goodwill in the mind of the ultimate purchaser. Thus, trademark translation becomes a very important task in introducing products to overseas markets in different cultures. Nowadays, the situation is becoming even more urgent under the circumstances of the deepening economic globalization which has made international trade across different cultures a common place. Regrettably, although great achievement of the study of trademark translation has been made, there are still some problems remain unsolved. Firstly, most studies done in this field is based on the manifestation of specific examples of trademark translation witho ut a series of systematic and scientific theories. There are a lot of good examples of trademark translation but there is never a systematic and scientific theory by which researchers can follow. Some of the traditional theories, in most cases, may lead to misunderstandings resulting from undue adherence to the source text and inadequate consideration of cultural differences. Secondly, the previous studies of the translation of trademark-a symbol of the rapid changes in modern society-has lost its charm of vigor due to the lack of fresh materials with repeatedly quoted examples and single minded perspective: Coca-cola which is translated as à ¥Ã‚ Ã‚ ¯Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¥Ã‚ Ã‚ ¯Ãƒ ¤Ã‚ ¹Ã‚  and Benz as à ¥Ã‚ ¥Ã¢â‚¬ Ãƒ ©Ã‚ ©Ã‚ °, etc. Finally, the studies of trademark translation are mostly done in forms of papers or essays with few systematic and scientific monographs or books specializing in the study on this subject. 2.3. The Importance of the Study As has mentioned above, trademark is a product of the development of the world market economy and it has been well regarded as a key element in the success of the advertising of an enterprise. Trademark is closely related to the sales and reputation of businesses and it has long been proved by history that a successful trademark would always facilitate the success of a business. A trademark is embodied with rich cultural content. The cultural differences between different nations play a major role in understanding advertising and advertising or trademark translation, for cultural differences have their manifestation in social conventions, consumers psychology, religion and aesthetics, all of which have a dramatic influence on peoples life. Some scholars has concluded that trademark translation is not just a simple transfer of one language to another, but a blending and collision between different cultures, thus, making trademark translation more of a cultural translation. Therefore, the study on trademark translation from a cultural aspect is indeed very necessary and important. 2.4. Theory Applied in the Study To analyze the influence of cultural difference on trademark translation, the Adaptation Theory from Verschueren is adopted by the author for it provides a more comprehensive perspective from social, cultural and cognitive aspects for the research on trademark translation. The theory of adaptation is advanced by Verschueren in his book of Understanding Pragmatics, 1999. The theory originates from the basic principle of adaptation for species in wild life-in order to survive the bitter wild environment, biological species have to constantly make adaptations to the changing environment. In Verschueren eyes, the same holds true for the language communication-language using is a process of adaptation in which communicators making negotiable linguistic choices from a variable range of possibilities in such as way so as to approach points of satisfaction for communicative need (Versehueren, 1999:61). He then thoroughly examined the social progress of communicating and included the social, cultural and cognitive aspects in his theory from the perspective of pragmatics. However, previous approaches of trademark translation lay emphasis on the result of trademark translation while neglecting translating process. Therefore, the research on trademark translation under the framework of adaptation theory is almost a virgin area. In this regard, the author of this paper, enlightened by the findings of the Theory of Adaptation, considers it to be the best theory for trademark translation from the perspective of cultural difference. Under the Adaptation Theory, Verschueren maintains that the language consists of three properties, namely, adaptability, variability and negotiability which is quite in line with trademark translation, for trademark is changing and spreading rapidly across different cultures nowadays and the variability provides different choices for translation, negotiability explains how choices are made for different cultures and the adaptability interprets why choices are made. Also, the research scope of Verschueren covers social, cultural and cognitive aspects which are similar to the basic elements of cultural difference with social to social conventions and cognitive to psychology. 3. Understanding of Trademark 3.1. Definition of Trademark The Longman Dictionary of Contemporary English defines a trademark as a special name, sign, or word that is marked on a product to show that it is made by a particular company, that cannot be used by any other company(HarrisLevey, 1975). And according to the definition of trademark from en.wiktionary.org/wiki/trademark, a trademark is a word, symbol, or phrase used to identify a particular companys product and differentiate it from other companies products.(Wikipedia, 2011) Mostly, a trademark is composed of a whole picture and one or a few words. For instance the trademark of, which consists the word BMW and the whole picture of . Some may feel confused about such term as trademark, trade name and brand name. These three terms do not only share a large number of similarities but also great differences that lie mainly in four aspects: firstly, according to the definition of trade name in Longman Dictionary of Contemporary English a trademark is different from a trade name in that the precious one is used to identify a particular companys product while the latter is used to identify a particular manufacturer or company engaged in production(Longman Dictionary of Contemporary English, 2004). Therefore, a trademark can be used individually while a trade name cannot. The difference between a trademark and a brand name mainly lies in that a brand name has a larger scope than that of a trademark or in other words, a trademark may be part of a brand name while a brand name is not. 3.2. Functions of Trademark An successful translation of a trademark from one culture to another is very important for the marketing and development of a enterprise because of the following functions a trademark may have. Informative function: As a special means of advertising, trademark contains a lot of information about products. A trademark is just like a bridge which conveys the most distinctive features of a product directly to customers. For instance, the translation of the trademark Rejoice to à ©Ã‚ £Ã‹Å"à ¦Ã… ¸Ã¢â‚¬ (shampoo) implies part of its function which is smoothing your hair. Excelle(car) originating from excellent gives an impression of superb quality and in the case of Fairlady(shoes for femal), it serves as a bridge that combines its product and the target customer which in this case refers to women. In this way, customers would find it easier to find what they want and companies easier to market their product. Aesthetic function: the creating of a trademark is an art that integrated the creating of graphic beauty, phonetic beauty and semantic beauty rather than just a work of choosing words, for creating a readable, easily memorizing and attention attracting trademark is one of the most important aspects in the advertising and publicizing of a product. A successful example in the realization of aesthetic functions of a trademark would not only provide sufficient information but also possess a sense of beauty, easy to memorize and would finally arouse customers deaire to buy the product. Persuasive function: as one kind of advertising text, the ultimate goal of a trademark is to persuade customers to buy its product. Therefore, a trademark text should not only provide enough information about the product but also be psychological appealing. For example, the word à ¥Ã‚ Ã¢â‚¬ °Ãƒ ¥Ã‹â€ Ã‚ ©(aotomobile) in China means auspicious and good luck. It arouses customers purchasing desire by appealing to their psychological needs. Due to the difference of development in history, different value concepts have been developed into the society. The difference between values may have its manifestation in many aspects such as aesthetic concepts, different views on beauty and so on. Western trademarks have a preference on naming trademarks after names-names of the founders or celebrities-for their worship for individualism is embedded in their values and they lay much emphasis on special, independence, or self-reliance. On the other hand, Chinese trademarks are always named after flowers or animals or other substance in nature, for the Chinese values are greatly influenced by its traditional philosophies of Confucianism, Taoism and so on. They lay much emphasis on the harmony of nature and the balance between human society and nature. Therefore, their admiration for the nature and the substance in of nature is also embedded in their value concepts. The psychological differences between China and western countries mainly refers to their difference between philosophy, science, religion, art and other concepts. Formed through their work and development generation after generation, the psychology of a nation is an integral part of a culture. It reflects peoples views on certain things such as their preference or prejudice toward certain things, taboos and so on. For instance, the number 13 is considered to be a serious taboo in the west while in China it indicates nothing else but the figure 13. Customers have a tendency to lay their confidence in those commodities whose trademarks contain positive meaning rather than those with negative meaning. Therefore, in the case of figure 13, translators should spare no effort to transliterate the negative meaning of 13 for the target customer. Customs and social conventions together is regarded as an overt expression of the social culture of a nation. It reflects a cultures unique way of life which makes up the major aspect of a society. The difference between what Chinese people and people from the west will say in their greetings serves as a good example: Chinese people usually express their greetings by asking if he/she has had his/her meal or not when he/she encounters an acquaintance accidentally, while this is considered to be very misleading in the west for people would take it seriously that you want invite him/her to have a meal with you. Customs and social conventions is also a important element which may have a great influence on customers purchasing activities. A trademark translation which is appealing to the customs and social conventions will very likely win the target customers trust and thus arouse their desire to purchase. Cultural values actually contains a so large range of contents that in some cases other cultural elements such as psychology and customs could all be included in it. Indeed, many people believe that value concept is one of the most influential factors that influence customer behaviour. Value is considered to be so important because it is a series of principles and criteria learned throughout peoples life which tell people what to do, what to pursue, whats right and wrong, whats required and whats forbidden. It permeates a culture and exerts tremendous influences on every part of life. An understanding of value may help us understand the behaviour of other people and thus resolve many problems and conflicts. This is also very helpful in the translation of trademarks and the promotion of sales. For example, Americans hold different value concepts toward politeness from those of Chinese. They consider the punctuality of time a more important part of being politeness than Chinese people do. By knowing this, when Chinese businessmen are doing business in America, they may pay more attention to puncutality so as to leave a good impression on their American counterparts. However, an understanding of value is just not enough in the case of trademark translation. Value is associated with things such as ethics, morals, religions and attitude toward life which are so deeply embedded in one culture that it can be transmitted from one generation to another without any tremendous change. Therefore, when trademarks are to be translated into the target culture, the cultural contents should be adapted so as to conform to the values of the target market and promote sales consequently. Different countries have different customs and social conventions which would exert tremendous influence on what product are to be manufactured, how they are manufactured, by whom will these product be purchased and in what way will these product be consumed. These information are all very important to trademark translation, for something which is very necessary and appropriate in one country may turn out to be redundant and ridiculous and fail to attract peoples attention in another. China and western countries have developed a series of different customs and social conventions such as different political systems, different festivals, different ways of greeting, different views toward animals and different aesthetic concepts. When a trademark is to be marketed in another country, it must be adapted to the target social conventions and customs. Chinese and English are very different from each other in all aspects. They have developed different idioms or phrases. There is a classic example of how different idioms and phrases can effect ones sales. à §Ã¢â€ž ¢Ã‚ ½Ãƒ ¨Ã‚ ±Ã‚ ¡ is a famous trademark for battery, it carries a meaning of purity(à §Ã¢â€ž ¢Ã‚ ½) and strenth(à ¨Ã‚ ±Ã‚ ¡). However, the word à §Ã¢â€ž ¢Ã‚ ½Ãƒ ¨Ã‚ ±Ã‚ ¡ which means a white elephant in English has a different implication in western countries. In the west, a white elephant is a conventional phrase which refers to something useless or necessary. Therefore, the trademark of à §Ã¢â€ž ¢Ã‚ ½Ãƒ ¨Ã‚ ±Ã‚ ¡ can never be translated directly into white elephant. A better option is that is can be translated into brown lion which carries an implication of strength and power. It is known to us all that westerners have a opener character toward many things such as love than Chinese people do. Consequently, west trademarks are also more open and direct in expressing such things. For example, Kiss Me is considered to be a appropriate trademark for cosmetic, for it directly expresses womens pursuit and wish for love, thus arouses womens sympathetic responses in their inner hearts. However, Chinese people tend to have a more conservative and traditional concept toward such things as love and so on. In order to conform to the target customers psychological custom, the trademark should not be translated into à ¥Ã‚ Ã‚ »Ãƒ ¦Ã‹â€ Ã¢â‚¬Ëœ. Instead, it is translated as à ¥Ã‚ ¥Ã¢â‚¬ ¡Ãƒ ¥Ã‚ £Ã‚ «Ãƒ §Ã‚ ¾Ã… ½ which implies the beauty(à §Ã‚ ¾Ã… ½) of women. In Chinese history, à ¦Ã‚ Ã…“à ¥Ã‚ ºÃ‚ ·is a very honourable person for he is the one who first invented wine, a kind of drink which has become part of Chinese peoples life in history. Therefore, he is honored as the god of wine by Chinese people and there is also a trademark for wine named after him. However, when à ¦Ã‚ Ã…“à ¥Ã‚ ºÃ‚ ·was introduced into the west, it was translated into Chinese pingying Dukang which failed to convey its traditional meaning to customers in the west. As a matter of fact, though China and western countries have different tales and traditions, there do exist an western version Chinese à ¦Ã‚ Ã…“à ¥Ã‚ ºÃ‚ ·, namely, Bacchus who is the god of wine and fertility in Roman mythology. In this way, the trademark of Bacchus can bring about associations with wine and alcohol for westerners. Beside all these mentioned above, there are still many differences in customs and social conventions which marketers should pay special attention to in trademark translation. For instance, the unit China and western countries use to measure the same thing may be well different from each other. Chinese people usually use such unit as cm, m, kilometer, kilogram etc. While most western countries prefer to use such unit as foot, inch, pound, oz. Such differences in social conventions sometimes may cause difficulty in understanding and thus affect promotion in sales. Therefore, in some cases, such units should be replaced by those that are familiar to the target customers. However, all these differences talked above are interrelated and no one can be replaced by one another. They are integrated as a whole and exert an joint influence rather than respective ones on trademark translation. Therefore, in the process of translating trademarks, marketers should take all these cultural aspects into consideration so as to work out a version that conforms to the target culture to the largest extent possible.

A Summary Of Utilitarianism Philosophy Essay

A Summary Of Utilitarianism Philosophy Essay Utilitarianism, also known as the English common sense philosophy dominated the Western world during most of the nineteenth century. Utilitarianism is a normative ethical theory that places the seed of right and wrong solely on the outcomes (consequences) of choosing one action/policy over other actions/policies, hence also sometimes referred to as the Consequentialism. The history of this theory dates back to its true pioneer Jeremy Bentham ( 1748-1832) who gave rise to a new concept in hedonism: The Social Hedonism which was quite different from the Hedonistic doctrines of Aristipppus and Epicurus who are considered to be the fathers of Hedonistic school of thought. Bentham ; the common-sense British thinker is largely held responsible for the shift from egoistic (individualistic) hedonism to the Universalistic( social ) hedonism. He declared in his book Introduction to the Principles and morals and Legislation that all mankind is ruled by two basic masters; namely PAIN and PLEAS URE and that all human race is busy in the so-called rat-race of the pursuit of pleasure and the disapproval of pain.He also asserts that good can be equated with pleasure and evil with pain. Here comes in the big question that How should pleasures be graded as far as preference is concerned? Whether one should go for short-term and intense pleasures or long-term and mild pleasure take precedence over the former. He therefore came up with a detailed outline of principles regarding the preferences of pleasures in his Hedonic Calculus. According to Benthams calculus, he emphasized the significance of seven circumstances in order to determine the value of any action, hence presented a criteria for the preference of pleasures influenced by following major factors: Intensity: of the pleasure or pain that results Duration: of either of the two Certainity: The confirmation that pleasant event will be occurring. Promptness : The nearness of the pleasant event. Fecundity: Its ability to reproduce( lead to) more pleasure. Purity: freedom from either present or future. Extent: characterized by the number of people affected by the action John Stuart Mill(1806-1873) adjusted the more hedonistic tendencies in Benthams philosophy by emphasizing that it is not infact the quantity of pleasure, but the quality of happiness that is central to utilitarianism. He further argued that pleasure couldnt be quantified as stated by Bentham and can only be measured in terms of quality only. Mill advocates his rationality of ideas in the following famous words: It is better to be a human being dissatisfied than a pig satisfied; better Socrates disstatisfied than a fool satisfied The implification of this advancement by Mill lead to a belief that the calculus is unreasonable (there is a distinction between higher and lower pleasures). According to Mill, utilitarianism now refers to the Greatest Happiness Principle GHP. it seeks to promote the capability of achieving happiness (higher pleasures) for the maximum number of people. The Maxim holds as such: Greatest happiness for the greater number Act and Rule Utilitarianism The principle of utility can either either be applied to PARTICULAR ACTIONS or GENERAL RULES. The former is called act-utilitarianism and the latter is called rule-utilitarianism. Act-utilitarianism The principle of utility is applied directly to each alternative act in a situation of choice. The right act is then defined as the one which brings about the best results( good or pleasure) (or the least amount of bad results/bad or harm). Rule-utilitarianism The principle of utility is used to determine the validity of rules of conduct (moral principles). A rule, like promise-keeping is established by keeping in view the consequences of the rule. This can be achieved by imagining a society/world in which people broke promises at will and a world in which promises were kept. Right and wrong are then defined as following or breaking those rules. Some criticisms of this position point out that if the Rules take into account more and more exceptions, Rule Utilitarianism collapses into Act Utilitarianism. More general criticisms of this view argue that it is possible to generate unjust rules according to the principle of utility. For example, slavery in Greece might be right if it led to an overall achievement of cultivated happiness at the expense of some mistreated individuals Critiques on the Utilitarian Theory: The first and foremost critique grounds its claim in the definition of the notion of happiness itself. According to various thinkers Happiness is a pretty relative term. What makes one person happy does not necessarily arouses the same sentiments in another individual. The practicality of the theory is challenged by saying that its not possible to decide whos happy and who is not? There is no justification of sacrificing the benefits of the minority in order to make the majority happy, no matter what. This simply undermines the notion of justice Utilitarianism has no universal set of rules on to which morality is based The sharpest criticism of Utilitarianism comes from its most celebrated critic: Kant. Kants Ethical Formalism holds that the rightness or wrongness of an act is an inherent quality which is independent of everything-time, place, circumstances, so on and so forth. Furthermore , this inherent or absolute quality of an act is independent of any results which follow from it, hence refuting CONSEQUENTIALISM altogether. Critiques on the Act Utilitarian Theory Criticisms of this view point to the difficulty of attaining a full knowledge and certainty of the consequences of our actions. According to some thinkers the consequences of acts cannot be predicted accurately and therefore refutes the argument of establishment of the rightness or wrongness of an act to begin with. One act doesnt have a single consequence. To the contrary, it leads to a multitude of consequences which is usually described as the Ripple Effect, hereby rendering the evaluation of an act as good or bad by looking at its consequences simply impossible. It is possible to justify immoral acts using Act Utilitarianism which is not justified and acceptable on any grounds. Critiques on the Rule Utilitarian Theory: Some criticisms of this position point out that if the Rules take into account more and more exceptions, Rule Utilitarianism collapses into Act Utilitarianism. More general criticisms of this view argue that it is possible to generate unjust rules according to the principle of utility. For example, slavery in Greece might be right if it led to an overall achievement of cultivated happiness at the expense of some mistreated individuals SUMMARY: KANTIANISM Immanuel Kant (1724 1804) stands as a milestone in the history of Western philosophy. Kants theory can be categorized as a deonotological because according to him, actions are not assessed to be morally permissible on the basis of consequences they produce, but rather on the persons will therefore his actions are based on duty and not consequences( henceforth refuting Utilitarianism right at the start). Monistic deontology as subjected by Kantianism is by far more consistent of a theory and can be universally applied to all beings. It is more plausible because even if the consequences of performing an action arent necessarily the best, the agent is still obligated to perform the action because it is their duty to do so. Therefore, ethically and morally they are doing the right thing.Kants theory revolves around Duty and Obligation. It is absolute since the morality of an action takes no regard of the situation it is in. Moral duty Kant said that we all experience an innate moral duty. The existence of the conscience and feelings of guilt and shame tell us when we violate this moral duty. He believed that our moral duty could be revealed to us through reason, objectively. His theory was based solely on duty. He said that to act morally is to perform ones duty, and ones duty is to obey the innate moral laws Moral duty Kant said that we all experience an innate moral duty. The existence of the conscience and feelings of guilt and shame tell us when we violate this moral duty. He believed that our moral duty could be revealed to us through reason, objectively. His theory was based solely on duty. He said that to act morally is to perform ones duty, and ones duty is to obey the innate moral laws. He believed that we are constantly in a battle with our inclinations our raw wants and desires. We should not act out of love or compassion.He preached the most celebrated view of Duty for Dutys Sake Kant said that its was not our duty to do what is impossible for us to do. For Kant, the fact that we ought to do something means that it is logically possible to do ought implies can. Moral statements are prescriptive; they prescribe an action. If ought implies can then the statement, I ought to do x, implies that I can do x. Kant said that we all aim to reach an ultimate end call the supreme good, the summum bonum a state in which human virtue and happiness are united. However, since it is impossible to reach this state in one lifetime, he deduced that we have immortal souls to succeed. Thus, Kant believed in an afterlife where there is a possibility of reaching the supreme good. For an afterlife to exists, Kant said God must exist to aid eschatological justice. For him, God was necessary for morality not the other way round he rejected all classical notions of theism. Moral statements Kant believed that there were two types of statement possible. First, a priori analytic statements such as 1 +1 = 2 are knowable without external research and contains predicate within it. However, statements that are a posteriori synthetic such as, Jack is a butler are knowable only by empirical examination it may be true or false. Kant contended that moral statements were a priori synthetic. We cannot prove what someone should do just by seeing so moral statements are a priori. However, moral statements may or may not be true, thus they are synthetic. Therefore, Kant concluded that moral statements where knowable only through reason since they are a priori and that there must be a method by which to verify whether the statement is true or false. Good will and duty Kant argues that the highest form of good is good will. To have good will is to perform ones duty. To do ones duty is to perform actions which are morally required and to avoid those actions which are morally forbidden. Kant said that we should perform our duty because it is our duty and for no other reason. To perform an action out of desire for any self indulgent consequences is not a morally good action. Duty is good in itself. Kant believed that we should act out of duty and not emotion. A human action isnt morally good because we feel its good, or because it is in our own self interest. Even if duty demanded the same action, but it was done for a motive such as compassion, the act would be a good act, but the person would not be moral (virtuous) for choosing it. Kant is said to have devised a system of ethics based on reason and not intuition. A moral person must be a rational being. Being good means having a good will. A good will is when I do my duty for the sake of that duty. I do my duty because it is right, and for no other reason. But what does it mean to act out of duty? Kant explained that to act out of duty is to perform actions which are morally obligatory and not to perform those that are forbidden. The categorical imperative: It is the basis of Kants moral system and may be formulated as follows: Act as if the maxim of your actions were to become through your will a general Natural law The categorical imperative helps us to know which actions are obligatory and which are forbidden. Hypothetical imperatives are conditional: If I want x then I must do y. These imperatives are not moral. For Kant, the only moral imperatives were categorical: I ought to do x, with no reference to desires or needs. There are three main formulations of the categorical imperatives. 1.  Ã‚  Ã‚  Ã‚  Ã‚   The universal law -The ability to universalize: All moral statements should be general laws, which apply to everyone under any circumstances. There should be no occasion under which an exception is made. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Treat humans as ends in themselves -Respect: Kant argues that you should never treat people as a means to some end. People should always be treated as ends in themselves. This promotes equality. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Act as if you live in a kingdom of ends -Autonomy: Kant assumed that all rational agents were able to deduce whether an argument was moral or not through reason alone and so, all rational humans should be able to conclude the same moral laws. Kant sought to create a framework by which one could discover which moral statements were true and which were false. Immorality thus involves a violation of the CI and is thereby irrational. Other philosophers, such as Locke and Hobbes, had also argued that moral requirements are based on standards of rationality. However, these standards were either desire-based instrumental principles of rationality or based on sui generis rational intuitions Freedom Kant believed that we are free to make rational choices. Reason is what distinguishes us from animals. We have to be free to do our duty. But if we cant be free then we cannot truly be moral agents. Ought no longer implies can. Critiques on the KantinianTheory: Kants refusal to allow any exceptions to a maxim is incompatible with modern politics. In war, the sacrifice of the few for the many is necessary. Kant does not allow this. Kant cannot distinguish between conflicting duties. Kants concept of universalisability encounters problems. How similar do two moral dilemmas have to be to be covered by the same maxim? Critics object that the categorical imperative, as circumscribing the form of morality, is often too ambiguous, even empty of application Kants refusal to allow and exceptions to a maxim is incompatible with modern politics. In war, the sacrifice of the few for the many is necessary. Kant does not allow this. Critics of Kants approach claim that his Categorical Imperative does not contain within it a way to resolve conflicts of duties. Lying is wrong can be interpreted as Never lie and thus Universal Principles can harden into Absolute Principles

Media Should Respect Privacy of Public Figures Essay -- Argumentative

The Media Should Respect Privacy of Public Figures    How much privacy of the individual is protected under the United States Constitution? Every one is entitled to the right of privacy, but to what extent is that privacy granted? Public figures are constantly being harassed and photographed by the media. Some photographers and reporters will go to any means, even illegal actions, to get a picture or story. However, public figures are human beings like everyone else, and the media should give them more privacy. The media needs to operate with more respect for both laws and for moral and ethical codes of conduct. There are laws establishing the privacy of an individual, and the media needs to extend these rights to public figures. Are public officials entitled to private lives? The answer, up until two generations ago was a clear yes (Knowlton, 51). President Franklin D. Roosevelt used a wheel chair or braces, but that disability was rarely mentioned and almost never photographed. Many previous presidents were unfaithful to their wives, but the media did not cover these affairs that were common knowledge to the press corps (Knowlton, 51). However, the extramarital affairs of President Clinton are being widely covered by the media. The ethical code of conduct has fallen apart, and the media has new views on the amount of privacy that should be extended to public figures. According to Steven Knowlton, author of Moral Reasoning for Journalists, "Celebrities of all sorts-musicians, athletes, entertainers, and others-make their living from the public and the public therefore in a sense employs them, just as it employs governors and presidents..."(54). Most journalists figure that celebrities voluntarily surrender their pr... ...ion in a home or other private place. Even though these are not currently illegal actions, the media should act as if they were. Like other people, public figures should be able to separate their job from their family and personal lives. When public figures are spending time with their families, they should not be harassed by the media; intrusions on the privacy of celebrities are intrusions on the privacy of everyone. Works Cited Claffey, Mike and Tumposky, Ellen. "Sadness, Anger Toward Photographers Follows Diana's Death. Witchita Eagle. 31 August 1997. Dill, Barbara. The Journalist's Handbook on Libel and Privacy. New York. 1986. Knowlton, Steven R. Moral Reasoning for Journalists. Connecticut. 1997. Smolla, Rodney A. Suing the Press. New York. 1986. Sunstein, Cass R. "Reinforce the Walls of Privacy." The New York Times. 6 September 1997.

Abraham Lincoln and Slavery during the Civil War Essay -- Slavery Essay

Abraham Lincoln once said, â€Å"I claim not to have controlled events, but confess plainly that events have controlled me† (â€Å"Letter to Albert G. Hodges† 281 as qtd. in R.J. Norton 1). In accordance with his quote, when President Lincoln issued the unprecedented Emancipation Proclamation on January 1, 1863, Lincoln freed slaves in the Southern states, but he and his actions were being controlled by Civil War. The Civil War was fought between 1861 and 1865 between the Northern states, or the Union, and the Southern states, or the Confederacy. On September 22, 1862, in the midst of the Civil War, President Abraham Lincoln put forth a Preliminary Emancipation Proclamation (Tackach 45). The document stated that after January 1, 1863, slaves belonging to all Southern states that were still in rebellion would be free (Tackach 45). However, the Emancipation Proclamation had no immediate effect; slavery was not legally prohibited until the Thirteenth Amendment was added t o the Constitution in 1865, about three years after the Emancipation Proclamation was decreed (Tackach 9-10). If the Emancipation Proclamation did not completely abolish slavery, what was the point of the document? Lincoln’s Emancipation Proclamation was not actually written for the purpose of freeing any slaves. Rather, it was a war tactic to militarily weaken the South, add soldiers to the Union cause, and please abolitionist Northerners.   Ã‚  Ã‚  Ã‚  Ã‚  From the start of the Civil War, Lincoln clarified that the goal of the war was not â€Å"`to put down slavery, but to put the flag back,’† and he refused to declare the war as a war over slavery (Brodie 155 as qtd. in Klingaman 75-76). In a letter to Horace Greeley, editor of the New York Tribune, in August 1862, Lincoln wrote: â€Å"My paramount object in this struggle is not either to save or destroy slavery. If I could save the Union without freeing [any] slave I would do it†¦Ã¢â‚¬  (Selected Speeches 343 as qtd. in Tackach 44). Lincoln also refused to declare that slavery was the Civil War’s main focus because many Whites in the North and in the much-valued Border States would not agree with a war to free slaves since they believed Blacks were inferior to Whites (Wheeler 225-226). The political and military advantages of the Border States made Lincoln reluctant to proclaim the Civil War to be a war about slavery (Wheeler 225-226). Even Jefferson Davis, president of the en... ...Nation: A History of the United States. New York: Houghton Mifflin Company, 1999. Lincoln, Abraham. Selected Speeches and Writings. New York: Vintage Books, 1992, - as quoted in - Tackach, James. The Emancipation Proclamation: Abolishing Slavery in the South. San Diego: Lucent Books, 1999. Lincoln, Abraham. â€Å"The Emancipation Proclamation.† Washington D.C.: 1863 -as quoted in- Klingaman, William K. Abraham Lincoln and the Road to Emancipation: 1861-1865. New York: Viking, 2001. McPherson, James M. Abraham Lincoln and the Second American Revolution. New York: Oxford University Press, 1990 - as quoted in - Klingaman, William K. Abraham Lincoln and the Road to Emancipation: 1861-1865. New York: Viking, 2001. Norton, Mary Beth et al. A People and a Nation: A History of the United States. New York: Houghton Mifflin Company, 1999. Tackach, James. The Emancipation Proclamation: Abolishing Slavery in the South. San Diego: Lucent Books, 1999. Wheeler, William Bruce and Susan D. Becker. Discovering the American Past: A Look at the Evidence. New York: Houghton Mifflin Company, 1998. â€Å"Writing the Emancipation Proclamation.† N/G. History Matters. 2 March 2005 . Abraham Lincoln and Slavery during the Civil War Essay -- Slavery Essay Abraham Lincoln once said, â€Å"I claim not to have controlled events, but confess plainly that events have controlled me† (â€Å"Letter to Albert G. Hodges† 281 as qtd. in R.J. Norton 1). In accordance with his quote, when President Lincoln issued the unprecedented Emancipation Proclamation on January 1, 1863, Lincoln freed slaves in the Southern states, but he and his actions were being controlled by Civil War. The Civil War was fought between 1861 and 1865 between the Northern states, or the Union, and the Southern states, or the Confederacy. On September 22, 1862, in the midst of the Civil War, President Abraham Lincoln put forth a Preliminary Emancipation Proclamation (Tackach 45). The document stated that after January 1, 1863, slaves belonging to all Southern states that were still in rebellion would be free (Tackach 45). However, the Emancipation Proclamation had no immediate effect; slavery was not legally prohibited until the Thirteenth Amendment was added t o the Constitution in 1865, about three years after the Emancipation Proclamation was decreed (Tackach 9-10). If the Emancipation Proclamation did not completely abolish slavery, what was the point of the document? Lincoln’s Emancipation Proclamation was not actually written for the purpose of freeing any slaves. Rather, it was a war tactic to militarily weaken the South, add soldiers to the Union cause, and please abolitionist Northerners.   Ã‚  Ã‚  Ã‚  Ã‚  From the start of the Civil War, Lincoln clarified that the goal of the war was not â€Å"`to put down slavery, but to put the flag back,’† and he refused to declare the war as a war over slavery (Brodie 155 as qtd. in Klingaman 75-76). In a letter to Horace Greeley, editor of the New York Tribune, in August 1862, Lincoln wrote: â€Å"My paramount object in this struggle is not either to save or destroy slavery. If I could save the Union without freeing [any] slave I would do it†¦Ã¢â‚¬  (Selected Speeches 343 as qtd. in Tackach 44). Lincoln also refused to declare that slavery was the Civil War’s main focus because many Whites in the North and in the much-valued Border States would not agree with a war to free slaves since they believed Blacks were inferior to Whites (Wheeler 225-226). The political and military advantages of the Border States made Lincoln reluctant to proclaim the Civil War to be a war about slavery (Wheeler 225-226). Even Jefferson Davis, president of the en... ...Nation: A History of the United States. New York: Houghton Mifflin Company, 1999. Lincoln, Abraham. Selected Speeches and Writings. New York: Vintage Books, 1992, - as quoted in - Tackach, James. The Emancipation Proclamation: Abolishing Slavery in the South. San Diego: Lucent Books, 1999. Lincoln, Abraham. â€Å"The Emancipation Proclamation.† Washington D.C.: 1863 -as quoted in- Klingaman, William K. Abraham Lincoln and the Road to Emancipation: 1861-1865. New York: Viking, 2001. McPherson, James M. Abraham Lincoln and the Second American Revolution. New York: Oxford University Press, 1990 - as quoted in - Klingaman, William K. Abraham Lincoln and the Road to Emancipation: 1861-1865. New York: Viking, 2001. Norton, Mary Beth et al. A People and a Nation: A History of the United States. New York: Houghton Mifflin Company, 1999. Tackach, James. The Emancipation Proclamation: Abolishing Slavery in the South. San Diego: Lucent Books, 1999. Wheeler, William Bruce and Susan D. Becker. Discovering the American Past: A Look at the Evidence. New York: Houghton Mifflin Company, 1998. â€Å"Writing the Emancipation Proclamation.† N/G. History Matters. 2 March 2005 .

Zara

Threats – ZARA Some threats that affect ZARA include international expansion, geographic scope, and intense competition. Zara recognizes that the company needs to have a competitive advantage in order to survive, so they are constructing a second distribution centre in Zaragoza. Also the company is still looking to expand internationally. Expanding in Spain is difficult for the company because of past experience in Sweden.Zara is considering expansion in North America, but is concerned that it is already suffering from retail saturation, less fashion-forward sense, the demand for plus sizes, lots of competition, and not enough demand for the clothing. Zara's vertically integrated model is a threat to Zara in long run. The model will not work once Zara scales its operation. Currently, Zara's designing, production, distribution and retails stores are tightly coupled together and operate very closely.Expanding operations in different regions such as American or Asian requires add ressing different fashion trends at a time. Also, given different sizes and trends in different regions, it would not be easy to pull a new fashion cloth or apparel from one region and put it in other region. Plus, scaling its operation may require joint-ventures and acquiring some smaller chains also. In a 50:50 joint venture, it is very difficult for Zara to impose its business model to the other partner.In this case, we have already seen Zara's joint ventures dissolving on a couple of occasions. While Zara may find it difficult to manage the vertically integrated model for its large scales of operation, local retailers may follow Zara's formula to success and can emerge as big threat to its success. It is not easy to beat the local retailers in their home market. For example, the Local apparel market in Italy is still owned 61% by the independent stores, 45% in Spain (Note that this is Zara's local market too) and 15-30% in other three major European markets.Specially, in a count ry with very cheap labour (mostly in Asia), it will be very difficult for Zara to keep up its production in Spain. Zara's business model is based on ever changing fashion. For countries like US, where people are less fashion forward, it may be a challenge for Zara to sustain its presence. With changing time, Advertisement is becoming an important part of the business and it reflects directly to the sales. Zara's in-store advertisement model may not work going forward.Most serious threat to Zara is to sustain its success. Another most serious threat to Zara is its growth. The company could not acquire large market shares in the domestic market. Even in Europe, the company does not have a reasonable presence. American and Asian markets have different types of challenges, which Zara may be facing in future. American market is less fashion forward, which questions Zara’s basic business model itself. Asia, on the other hand, is known for its cheap labour.Competing with these chall enges at a time in different markets, while keeping its vertically integrated business model intact is the most serious challenge for Zara. Zara cannot address different requirements and challenges working from its home location only. It can have multiple vertically integrated productions for each region. For Asia, having cheap labour will definitely add a lot to the operating cost. While it’s engineering team can continue giving fast response to new designs. Zara Title Warehouse Inventory Management A Case Study in Retail Fashion Industry Company Name Ezra International Objective for a warehouse management Is fully utilize the space, Improved the productivity of operations flow and reduce the Inventory carrying cost. From the case of Ezra, I found that they arranging the cross- dock rather then typical storage function. Because they have the commitment about the order fulfillment time from warehouse to stores, for examples 24 hours to European countries, 48 hours to American and within 72 hours to Japan.So Sara warehouse needs to have efficient operations arrangement with the automatic middling equipment to achieve the fast fashion goal. (90 words) 1. 1 Functional Design The typical warehouse functions have five main processes receiving, pathway, storage, pick pack and dispatch. If we need to understand and well planning the warehouse design and layout. Primarily we must understanding the industry business strategy, trend and consumer behavio r. Nowadays the warehouse functions are not only for storage and also need to provide the added value service to fulfill the business needed.First of all, we need to learn the product nature and understand business Intention. For the retail fashion Industry, the raw materials appliers from Fabric Company mainly. The cloths have difference color, pattern and natural of fabric (wool, cotton, leather etc. ), the suppliers must have sufficient raw materials to provide to the industry for further processing. Second, we need to understand the nature of products, for example packaging (cartons, boxes, pallets, hangers etc), size, stock keeping unit (SKIS) and stock layout.Third, we need to know the production, work in process for example suppliers order, shipment order, size of markets served, material handling system used, throughput rate, production lead time, aisle requirement etc. If we need to provide the fast and accuracy operations flow, all parties within the supply chain also need to provide the co-operation thoroughly, Including fabric supplier, accessories supplier, garment manufacturer, garment processor, designer, distribution centre, warehouse, customer service levels etc. 218 words) Basic warehouse operation process for retails fashion Industry (Figure 1)- Irrespectively of deliveries from suppliers (raw materials) Involve the processing of relevant business documents Capture and entry of the actual physical details of each delivery Quality checking products to ensure compliance with the arches radiotherapy Pathway involves allocating a storage location Physically moving the item to the location Ensure correct information is entered in the inventory control reclassification's involves keeping products in their allocated location.Moving items to picking locations as required and waiting for production. Prognostication's in factory Produce the finished geodesics biophysically selecting each items and quantity from stock to fill the order Packing the orde r for transportation to avoid damage or electrocardiographs the necessary documentation for the transport operator Planning the loading of delivery remonstration and delivery routes Physically loaded the vehicles / containers to maximize cube utilization and minimize damage. (167 words) 1. Warehouse layout and design According to the captioned operations flow, I designed the typical Hong Kong, according to the website information, Established apparel retails in the Asia Pacific region, and over 1700 stores operating in 31 territories worldwide. The warehouse to arrange the Just In Time TOT) operations and 95 of productions lines outsource to Asia factories and still have 5 arranging the in-house production and after the production all finished goods will send to central warehouse to arrange the distribution function.The inbound area including the inspection function to ensure the receiving goods have good quality, if the cargo for raw materials will pass to temporary storage area to waiting the processes for the manufacturing and assembly storage. If the cargo for finished goods will pass to outbound are for storage and waiting for distribution to the town stores. From the figure 2, difference storage area to arrange the difference style of cargoes, for examples block stacking storage area or small accessories. Finished goods warehouse for set of processes and capabilities that enhance the company ability to serve the physical distribution.The hanger area for the finished fashion, 2 level racking areas for the box garment cargoes, the block stacking area for the picking area and ready to release for the shipment. Because to fulfill the maximum height of the building will using the double stack design combined with racking system and hanger system. Also using the U-shaped layout to arrange the operation flow, to improve the utilization of dock resources and facilities he cross-docking for outsource finished goods to saving the time and avoid the inefficiency. ( 276 words) 751 words 2. Facilities planning and materials handling After the warehouse layout and design, the other most important decisions for a warehouse operations management to arrange facility planning and how to increasing the effective capacity and minimize aisle space. Because the planning aim for reduce number of time products handled and develop effective working conditions to reduce movement involving manual labor and the main thinking to reduce cost. Warehouse management system (WHIMS) to operating processes and speed up all warehousing functions.It can be operate all documents and information flow, including receiving order, delivery order, inventory record, location allocation, releasing order etc. It is usually investigation with larger and more complex distribution operations. The WHIMS development to optimal capacity of warehouse operation for the industry to deliver the right goods at the right time, in the right place and do the right thing at the right cost, to increasing distribution efficiency by shorten lead time and reduce the uncertainty.So for the target at technology related savings, productivity benefits and business process enhancements enabling the great return on investment. The captioned graphic (Figure 3) showing WHIMS operated functions in the warehouse and helping the logistics process. It is including the warehouse layout design, storage data information, operations flows and stock record section, through the information transaction in WHIMS with other additional tools (RFC, barricading, resource management etc. , the objective for WHIMS to provide systematic and computerized procedures to handling the logistics flow. It also helping to monitor the progress ensures the timely report and communication between the productions and operations sections for the data analysis. Besides the WHIMS for a retails fashion warehouse, there should have some equipments and tools to handling the cargo movement in the warehouse, for ensure t he products handle at faster and smooth for the flow to assist the operational efficiency. (307 Words) 2. Full automation advantage On the other hand, some warehouse are using fully automatic mechanism to help the workflow, the products are moved from/to the locations with a automated conveyors, using the audio frequency (RFC) to arrange the sorting arrangement also with logistics automation software to tracking the cargo information to arrange pathway function and ensure the warehouse fully utilize the space. The WHIMS databases also helping to improve the efficiency of the warehouse and ensure the inventory levels have real time control and accurate view the inventory information.The full automation to help the workflow to save time, labor and space, because the mechanization can be operate 24 hours and more accuracy, after that to gain the time efficiency and reduce mistakes (double handling) to improve the productivity. Because in a fashion industry is definitely a fast moving o peration model, since they requested to keep accurate, vast SKU and fast marketing sense, so the quickly operations response will helping them to develop the business promotion and catch the consumer demand.According to the captioned requirement for an industry, the state-of-the-art automatic system will help them to ensuring accuracy, efficiency and controlled cost. For example automatic serration system – Garment on hanger (GOGH) sorter is a practical system for fashion industries together with automated conveyor it is very helpful for the pick pack arrangement. Ezra using the auto labeling system to ensure the shipping mark on the carton and through the WHIMS information to optimizing to arrange the loading operations.The automatic hanger system and location system to guarantee the cargo move to/from right locations and also with Radio frequency identification (RIFF) is one of the powerful mechanization and technologies for the supply chain management. From year 2004, Mark s Spencer (MS) was trial run the RIFF system to track clothing from distribution centre to retails store and year 2006 have 53 stores used, to track menswear and inventory control with bile RIFF readers. Year 2010 news from twitched. Com, MS used at least 800 million of tag for the RIFF system.The RIFF tags to help to achieve the 100 stock accuracy by ensuring the right goods at the right size in the right store to meet the customer demand. Mr.. James Stafford, head of clothing RIFF at MS said that the RIFF is a good examples to prove that the new technology how to increased the business efficiency and customer services. (399 words) 706 words 3. 1 Information Technology (IT) in Sara warehouse Ezra is the leader of fast fashion in the world. She is holding by Inedited Group from Spain. The annual report 2009 mentioned Ezra represented approximately two thirds of Inedited sales.Ezra have 1,723 stores in 77 countries around the world at year 2010. Ezra located four distribution centers in Spain at cities (Figure 4) Artesia, Leon, Madrid Saratoga. The factories will send the finished cargoes to difference logistics center in shortest transaction time. They have over 20 factories for production in Spain and deliver with own railway track move all finished cargoes to Artesia as a central logistical center to provide the distribution and cross docking functions (Figure 5).So the warehouse manger needed to achieve the fast fashion process, and shorter order fulfillment time, to avoid the uncertainty and mishandling for the operations flow (Katz Abjure, 2005). According to Shannon action for inbound arrangement, the cargo direct transact to loading docks for outbound shipment, without inventory cost added. It is create more flexible optimization criteria, reduce the handling, and increase the operation efficiency for the warehouse management.Cross-Dock Direct Ship in warehouse management, Figure 5 information from Oracle IT system can help the manager to achieve the fa st, deed value and no mistake objective in the cross-dock function. The manager controlling the automatic equipments (for examples serration system, auto hanger system automatic conveyors) and WHIMS to help the order processing arrangement to speed up and managed the operations needed to squeeze the processing time in the warehouse, with Sara electronic integration the manager can catch up more data to planning the operation flows, flow the captioned IT system to achieve the objection for Ezra.The Ezra concept to simply and easier the management, so the IT communicate information flow through the wholes supply chain parties (Figure 6) to improve the workflow and narrow down the operating time and reduce the human error. Figure 6 Ideal Operation Flow about the Ezra IT Sara store manager will place the new orders twice a week through personal digital assistant (PDA) and each delivery must have new models. Because they own central warehouse, factories and designer team, so more flexibi lity and reacted to arrange the time schedules quickly and better manageable of whole supply chain arrangement.After received the information from Stores will through internet and electronic data interchange (DEED') service to place the order to head quarter in Spain and at the same time Sara arouse will receive the pre-advice notice then they will proactively to arrange the distribution planning before the finished cargoes arrival logistics center. (424 words) 3. 2 Electronic Data Interchange (DEED') EDI advantage to catch up the data immediately to sharing the information to improve the supply chain performance, reduce the cycle time and lowest set up cost.Because Sara warehouses need to achieve the operational efficiency so the EDI can be provide the greater flexibility and accuracy information for fine tuning for the operations flow. Ezra understands better operations planning through information transparency with the network linkage help to smooth distribution arrangement. The company culture with quick responses system with real time information as well as tailor-made Enterprise Resource Planning (ERP) system, to control and managed the business flow. The updated information all the way through EDI to track trace the orders processing and customer feedback with all stores worldwide. 121 words) 3. 3 Radio Frequency Identification (RIFF) For sure that, the technology of RIFF with barded support to bring more benefit for the business needed nowadays, so they using RIFF and arcade for the warehouse operations. The RIFF also called smart tags it is very useful for track trace the cargoes from manufacture to warehouse to store to end user. Every check points can be provided the real time information and return the information into the system to ensure the inventory control or material requirements planning (MR.).In addition, RIFF can be capturing all information in a lot of cargoes a second of time. To speed up the receiving and shipping functions in the distr ibution productivity, it can found out the lost, missing items at the same time, if he warehouse need to arrange the stock take arrangement then can be faster the also can be using for security threats for the retails store. The RIFF tags can be writing more data in the tags including the color, size, location, inventory etc. They through the reader will get all information from the handheld machines.All up-to- date and accuracy information will automatically scan the data and help to reduce the cycle time. (205 words) 750 words 4. 1 Inventory Management for Ezra Other information about the Fabric Company – The garment manufacture will place the sizeable POP to Raw materials Company every year- To commit will place a retain quantities and materials (for example Rudyard cotton per month or physics Zip for 3 months or physics button per month), will let the raw material factory to prepare the raw materials first. Once receive the manufacture order will produce the difference pa ttern and color, normally they can provide the finished materials around 1 week. 5. Operations The main operational risks the Group has to face up to arise out of a potential difficulty in recognizing and taking in the ongoing changes in fashion trends, manufacturing, supplying and putting on the market new models meeting customers expectation. The Group reduces the exposure to this risk through a manufacturing and procurement system that ensures a reasonable flexibility to answer to the unforeseen changes in the demand by our customers.Stores are permanently in touch with the designer team, through the Product Management Department, and this allows perceiving the changes of taste of the customers. Meanwhile, the vertical integration of the transactions allows cutting the manufacturing and delivery terms as well as reducing the stock volume, while the reaction capacity that allows the introduction of new products throughout the season, is kept.Given the relevance that an efficient l ogistics management has on the appearance of such risks, the Group conducts a review of all the factors which may have a negative impact on the target of achieving the maximum efficiency of the logistics management, to actively monitor such factors under the supervision of the Logistics Committee. 4. 3 KIT Objective Multi-pronged approach High quality, quick response, flexibility Attacks waste Anything not adding value to product (customer view) Exposes problems and bottlenecks caused by variability Deviation from optimum Achieves streamlined production (pull system) Reduced inventorySimplified Execution Push system material is pushed into downstream workstations regardless of whether resources are available Pull system material is pulled to a workstation Just as it is needed KIT Characteristics A Fixed, Steady Rate of Production Uniform flow/communicated to vendors Mixed model, linear production Low Inventories Less space, investment Uncover defects Small Lot Sizes Less WHIP Flexib ility/Velocity Fast feedback Quick, Low Cost Setups Flexibility/Velocity Small lot sizes Layout U-shaped Cellular/flexible Preventive Maintenance Repair Worker pride/ownership Empowered Workers Multifunctional/Cooperative (Guerilla squad)Flexible capacity High Quality Levels On-going production Small/frequent deliveries Product simplification Standardization Fewer part numbers/drawings Reliable Suppliers Dock-to-stock Much fewer in number Long-term relationships A Pull System of Moving Goods Request-based Kanata signal Commitment to Problem Solving/ Continuous Improvement KIT Advantage Use KIT to eliminate virtually all inventory Build systems to help employees produce a perfect part every time suppliers Eliminate all but value-added activities Develop the workforce Make jobs more challenging Reduce the number of Job classes and build worker flexibilityReduce downtime by reducing changeover time Use preventive maintenance to reduce breakdowns Cross-train workers to help clear bottle necks Reserve capacity for important customers Conventionalism Wisdom Strategic Attainability vs. costliest cost with acceptable quality, consistent quality zero defectlnventoriesLarge inventories from Quality purchasing discounts Manufacturing economies of scale Safety stock protection inventories with reliable continuous flow deliveryFlexibilityLong minimum lead times minimum flexibility's lead times customer-service driven, much flexibilityTransportationLeast cost within acceptable arrive elaborately reliable service lavenders/charactering adversarial relationship's venture partnerships of Vendors [careerism avoid sole sourcing and dependency exposure long-term open relationshipCommunicationsMinimal many secrets tightly controlled sharing of info Joint problem solvingGeneralBusiness is cost derivativeness is service driven 3. 2 3. 5 Order Management System Order-management system principal means buyers and sellers communicate information relating to individual orders of product. Effective order management enhances operational efficiency and customer satisfaction. Firms that lid order-management systems around full understanding of customer need can out-compete others. Firms tend to place corporate order-management function within the logistics area so as to achieve timely and accurate information of individual customer orders. Order management has become an innovator in exploiting new technological advances. Zara Title Warehouse Inventory Management A Case Study in Retail Fashion Industry Company Name Ezra International Objective for a warehouse management Is fully utilize the space, Improved the productivity of operations flow and reduce the Inventory carrying cost. From the case of Ezra, I found that they arranging the cross- dock rather then typical storage function. Because they have the commitment about the order fulfillment time from warehouse to stores, for examples 24 hours to European countries, 48 hours to American and within 72 hours to Japan.So Sara warehouse needs to have efficient operations arrangement with the automatic middling equipment to achieve the fast fashion goal. (90 words) 1. 1 Functional Design The typical warehouse functions have five main processes receiving, pathway, storage, pick pack and dispatch. If we need to understand and well planning the warehouse design and layout. Primarily we must understanding the industry business strategy, trend and consumer behavio r. Nowadays the warehouse functions are not only for storage and also need to provide the added value service to fulfill the business needed.First of all, we need to learn the product nature and understand business Intention. For the retail fashion Industry, the raw materials appliers from Fabric Company mainly. The cloths have difference color, pattern and natural of fabric (wool, cotton, leather etc. ), the suppliers must have sufficient raw materials to provide to the industry for further processing. Second, we need to understand the nature of products, for example packaging (cartons, boxes, pallets, hangers etc), size, stock keeping unit (SKIS) and stock layout.Third, we need to know the production, work in process for example suppliers order, shipment order, size of markets served, material handling system used, throughput rate, production lead time, aisle requirement etc. If we need to provide the fast and accuracy operations flow, all parties within the supply chain also need to provide the co-operation thoroughly, Including fabric supplier, accessories supplier, garment manufacturer, garment processor, designer, distribution centre, warehouse, customer service levels etc. 218 words) Basic warehouse operation process for retails fashion Industry (Figure 1)- Irrespectively of deliveries from suppliers (raw materials) Involve the processing of relevant business documents Capture and entry of the actual physical details of each delivery Quality checking products to ensure compliance with the arches radiotherapy Pathway involves allocating a storage location Physically moving the item to the location Ensure correct information is entered in the inventory control reclassification's involves keeping products in their allocated location.Moving items to picking locations as required and waiting for production. Prognostication's in factory Produce the finished geodesics biophysically selecting each items and quantity from stock to fill the order Packing the orde r for transportation to avoid damage or electrocardiographs the necessary documentation for the transport operator Planning the loading of delivery remonstration and delivery routes Physically loaded the vehicles / containers to maximize cube utilization and minimize damage. (167 words) 1. Warehouse layout and design According to the captioned operations flow, I designed the typical Hong Kong, according to the website information, Established apparel retails in the Asia Pacific region, and over 1700 stores operating in 31 territories worldwide. The warehouse to arrange the Just In Time TOT) operations and 95 of productions lines outsource to Asia factories and still have 5 arranging the in-house production and after the production all finished goods will send to central warehouse to arrange the distribution function.The inbound area including the inspection function to ensure the receiving goods have good quality, if the cargo for raw materials will pass to temporary storage area to waiting the processes for the manufacturing and assembly storage. If the cargo for finished goods will pass to outbound are for storage and waiting for distribution to the town stores. From the figure 2, difference storage area to arrange the difference style of cargoes, for examples block stacking storage area or small accessories. Finished goods warehouse for set of processes and capabilities that enhance the company ability to serve the physical distribution.The hanger area for the finished fashion, 2 level racking areas for the box garment cargoes, the block stacking area for the picking area and ready to release for the shipment. Because to fulfill the maximum height of the building will using the double stack design combined with racking system and hanger system. Also using the U-shaped layout to arrange the operation flow, to improve the utilization of dock resources and facilities he cross-docking for outsource finished goods to saving the time and avoid the inefficiency. ( 276 words) 751 words 2. Facilities planning and materials handling After the warehouse layout and design, the other most important decisions for a warehouse operations management to arrange facility planning and how to increasing the effective capacity and minimize aisle space. Because the planning aim for reduce number of time products handled and develop effective working conditions to reduce movement involving manual labor and the main thinking to reduce cost. Warehouse management system (WHIMS) to operating processes and speed up all warehousing functions.It can be operate all documents and information flow, including receiving order, delivery order, inventory record, location allocation, releasing order etc. It is usually investigation with larger and more complex distribution operations. The WHIMS development to optimal capacity of warehouse operation for the industry to deliver the right goods at the right time, in the right place and do the right thing at the right cost, to increasing distribution efficiency by shorten lead time and reduce the uncertainty.So for the target at technology related savings, productivity benefits and business process enhancements enabling the great return on investment. The captioned graphic (Figure 3) showing WHIMS operated functions in the warehouse and helping the logistics process. It is including the warehouse layout design, storage data information, operations flows and stock record section, through the information transaction in WHIMS with other additional tools (RFC, barricading, resource management etc. , the objective for WHIMS to provide systematic and computerized procedures to handling the logistics flow. It also helping to monitor the progress ensures the timely report and communication between the productions and operations sections for the data analysis. Besides the WHIMS for a retails fashion warehouse, there should have some equipments and tools to handling the cargo movement in the warehouse, for ensure t he products handle at faster and smooth for the flow to assist the operational efficiency. (307 Words) 2. Full automation advantage On the other hand, some warehouse are using fully automatic mechanism to help the workflow, the products are moved from/to the locations with a automated conveyors, using the audio frequency (RFC) to arrange the sorting arrangement also with logistics automation software to tracking the cargo information to arrange pathway function and ensure the warehouse fully utilize the space. The WHIMS databases also helping to improve the efficiency of the warehouse and ensure the inventory levels have real time control and accurate view the inventory information.The full automation to help the workflow to save time, labor and space, because the mechanization can be operate 24 hours and more accuracy, after that to gain the time efficiency and reduce mistakes (double handling) to improve the productivity. Because in a fashion industry is definitely a fast moving o peration model, since they requested to keep accurate, vast SKU and fast marketing sense, so the quickly operations response will helping them to develop the business promotion and catch the consumer demand.According to the captioned requirement for an industry, the state-of-the-art automatic system will help them to ensuring accuracy, efficiency and controlled cost. For example automatic serration system – Garment on hanger (GOGH) sorter is a practical system for fashion industries together with automated conveyor it is very helpful for the pick pack arrangement. Ezra using the auto labeling system to ensure the shipping mark on the carton and through the WHIMS information to optimizing to arrange the loading operations.The automatic hanger system and location system to guarantee the cargo move to/from right locations and also with Radio frequency identification (RIFF) is one of the powerful mechanization and technologies for the supply chain management. From year 2004, Mark s Spencer (MS) was trial run the RIFF system to track clothing from distribution centre to retails store and year 2006 have 53 stores used, to track menswear and inventory control with bile RIFF readers. Year 2010 news from twitched. Com, MS used at least 800 million of tag for the RIFF system.The RIFF tags to help to achieve the 100 stock accuracy by ensuring the right goods at the right size in the right store to meet the customer demand. Mr.. James Stafford, head of clothing RIFF at MS said that the RIFF is a good examples to prove that the new technology how to increased the business efficiency and customer services. (399 words) 706 words 3. 1 Information Technology (IT) in Sara warehouse Ezra is the leader of fast fashion in the world. She is holding by Inedited Group from Spain. The annual report 2009 mentioned Ezra represented approximately two thirds of Inedited sales.Ezra have 1,723 stores in 77 countries around the world at year 2010. Ezra located four distribution centers in Spain at cities (Figure 4) Artesia, Leon, Madrid Saratoga. The factories will send the finished cargoes to difference logistics center in shortest transaction time. They have over 20 factories for production in Spain and deliver with own railway track move all finished cargoes to Artesia as a central logistical center to provide the distribution and cross docking functions (Figure 5).So the warehouse manger needed to achieve the fast fashion process, and shorter order fulfillment time, to avoid the uncertainty and mishandling for the operations flow (Katz Abjure, 2005). According to Shannon action for inbound arrangement, the cargo direct transact to loading docks for outbound shipment, without inventory cost added. It is create more flexible optimization criteria, reduce the handling, and increase the operation efficiency for the warehouse management.Cross-Dock Direct Ship in warehouse management, Figure 5 information from Oracle IT system can help the manager to achieve the fa st, deed value and no mistake objective in the cross-dock function. The manager controlling the automatic equipments (for examples serration system, auto hanger system automatic conveyors) and WHIMS to help the order processing arrangement to speed up and managed the operations needed to squeeze the processing time in the warehouse, with Sara electronic integration the manager can catch up more data to planning the operation flows, flow the captioned IT system to achieve the objection for Ezra.The Ezra concept to simply and easier the management, so the IT communicate information flow through the wholes supply chain parties (Figure 6) to improve the workflow and narrow down the operating time and reduce the human error. Figure 6 Ideal Operation Flow about the Ezra IT Sara store manager will place the new orders twice a week through personal digital assistant (PDA) and each delivery must have new models. Because they own central warehouse, factories and designer team, so more flexibi lity and reacted to arrange the time schedules quickly and better manageable of whole supply chain arrangement.After received the information from Stores will through internet and electronic data interchange (DEED') service to place the order to head quarter in Spain and at the same time Sara arouse will receive the pre-advice notice then they will proactively to arrange the distribution planning before the finished cargoes arrival logistics center. (424 words) 3. 2 Electronic Data Interchange (DEED') EDI advantage to catch up the data immediately to sharing the information to improve the supply chain performance, reduce the cycle time and lowest set up cost.Because Sara warehouses need to achieve the operational efficiency so the EDI can be provide the greater flexibility and accuracy information for fine tuning for the operations flow. Ezra understands better operations planning through information transparency with the network linkage help to smooth distribution arrangement. The company culture with quick responses system with real time information as well as tailor-made Enterprise Resource Planning (ERP) system, to control and managed the business flow. The updated information all the way through EDI to track trace the orders processing and customer feedback with all stores worldwide. 121 words) 3. 3 Radio Frequency Identification (RIFF) For sure that, the technology of RIFF with barded support to bring more benefit for the business needed nowadays, so they using RIFF and arcade for the warehouse operations. The RIFF also called smart tags it is very useful for track trace the cargoes from manufacture to warehouse to store to end user. Every check points can be provided the real time information and return the information into the system to ensure the inventory control or material requirements planning (MR.).In addition, RIFF can be capturing all information in a lot of cargoes a second of time. To speed up the receiving and shipping functions in the distr ibution productivity, it can found out the lost, missing items at the same time, if he warehouse need to arrange the stock take arrangement then can be faster the also can be using for security threats for the retails store. The RIFF tags can be writing more data in the tags including the color, size, location, inventory etc. They through the reader will get all information from the handheld machines.All up-to- date and accuracy information will automatically scan the data and help to reduce the cycle time. (205 words) 750 words 4. 1 Inventory Management for Ezra Other information about the Fabric Company – The garment manufacture will place the sizeable POP to Raw materials Company every year- To commit will place a retain quantities and materials (for example Rudyard cotton per month or physics Zip for 3 months or physics button per month), will let the raw material factory to prepare the raw materials first. Once receive the manufacture order will produce the difference pa ttern and color, normally they can provide the finished materials around 1 week. 5. Operations The main operational risks the Group has to face up to arise out of a potential difficulty in recognizing and taking in the ongoing changes in fashion trends, manufacturing, supplying and putting on the market new models meeting customers expectation. The Group reduces the exposure to this risk through a manufacturing and procurement system that ensures a reasonable flexibility to answer to the unforeseen changes in the demand by our customers.Stores are permanently in touch with the designer team, through the Product Management Department, and this allows perceiving the changes of taste of the customers. Meanwhile, the vertical integration of the transactions allows cutting the manufacturing and delivery terms as well as reducing the stock volume, while the reaction capacity that allows the introduction of new products throughout the season, is kept.Given the relevance that an efficient l ogistics management has on the appearance of such risks, the Group conducts a review of all the factors which may have a negative impact on the target of achieving the maximum efficiency of the logistics management, to actively monitor such factors under the supervision of the Logistics Committee. 4. 3 KIT Objective Multi-pronged approach High quality, quick response, flexibility Attacks waste Anything not adding value to product (customer view) Exposes problems and bottlenecks caused by variability Deviation from optimum Achieves streamlined production (pull system) Reduced inventorySimplified Execution Push system material is pushed into downstream workstations regardless of whether resources are available Pull system material is pulled to a workstation Just as it is needed KIT Characteristics A Fixed, Steady Rate of Production Uniform flow/communicated to vendors Mixed model, linear production Low Inventories Less space, investment Uncover defects Small Lot Sizes Less WHIP Flexib ility/Velocity Fast feedback Quick, Low Cost Setups Flexibility/Velocity Small lot sizes Layout U-shaped Cellular/flexible Preventive Maintenance Repair Worker pride/ownership Empowered Workers Multifunctional/Cooperative (Guerilla squad)Flexible capacity High Quality Levels On-going production Small/frequent deliveries Product simplification Standardization Fewer part numbers/drawings Reliable Suppliers Dock-to-stock Much fewer in number Long-term relationships A Pull System of Moving Goods Request-based Kanata signal Commitment to Problem Solving/ Continuous Improvement KIT Advantage Use KIT to eliminate virtually all inventory Build systems to help employees produce a perfect part every time suppliers Eliminate all but value-added activities Develop the workforce Make jobs more challenging Reduce the number of Job classes and build worker flexibilityReduce downtime by reducing changeover time Use preventive maintenance to reduce breakdowns Cross-train workers to help clear bottle necks Reserve capacity for important customers Conventionalism Wisdom Strategic Attainability vs. costliest cost with acceptable quality, consistent quality zero defectlnventoriesLarge inventories from Quality purchasing discounts Manufacturing economies of scale Safety stock protection inventories with reliable continuous flow deliveryFlexibilityLong minimum lead times minimum flexibility's lead times customer-service driven, much flexibilityTransportationLeast cost within acceptable arrive elaborately reliable service lavenders/charactering adversarial relationship's venture partnerships of Vendors [careerism avoid sole sourcing and dependency exposure long-term open relationshipCommunicationsMinimal many secrets tightly controlled sharing of info Joint problem solvingGeneralBusiness is cost derivativeness is service driven 3. 2 3. 5 Order Management System Order-management system principal means buyers and sellers communicate information relating to individual orders of product. Effective order management enhances operational efficiency and customer satisfaction. Firms that lid order-management systems around full understanding of customer need can out-compete others. Firms tend to place corporate order-management function within the logistics area so as to achieve timely and accurate information of individual customer orders. Order management has become an innovator in exploiting new technological advances.